Senior Brand Manager (Brand: Alpenliebe)
- Perfetti Van Melle (Viet Nam) Limited , Ho Chi Minh - Vietnam
- 3500 Competitive
- Posted: 04 Dec 2018
- Oversee all marketing and advertising activities; develop and implement effective promotional plans; develops leads, aggressively pursues new business opportunities
- Assist with evaluation and adjustment of annual marketing budget as needed
- Coach, instruct and provide technical assistance to brand managers; provide professional marketing staff training on assignments given; hire, discipline, evaluate, and direct the work of hourly and seasonal staff on an event basis
- Interact with the authorities, businesses, travel bureaus, community groups, schools, state agencies, and others to promote the Company products; plan, organize and sponsor for various marketing programs and events
- Develop objectives and implement marketing strategies for promotion programs, daily and special events; responsible for media coverage and public relations of the Company
- Design, compile, and publish promotional literature, advertising proofs, newsletters, multi-page brochures, scorecards, illustrations, and special events packets for brands as needed
- Establish and maintain relationships with outside vendors and customers; assist in the developing bids, requests for proposal, and contracts
- Plan, administer, and participate in customer research surveys and benchmarking to determine effectiveness in meeting public needs and to obtain suggestions for improving program operations.
- Assist Marketing Manager in planning, organizing, implementing and evaluating marketing events, and programs
- Perform other job-related duties as required
- Technical/ Professional knowledge and skills
- Knowledge: Degree in Marketing/ Business Administration; At least 2-3 year experiences as Senior Brand Manager or Senior Marketing Communication Manager in FMCG industry
- Skills: Presentation, Communication (both oral & written in Vietnamese & English), Excellent use of Microsoft Office package
- Operational analysis
- Sales ability & persuasiveness
- Work standard (= Plan, coordinate, implementation & control)
- Initiating action
About Perfetti Van Melle (Viet Nam) Limited
Perfetti Van Melle is one of the world's largest manufacturers and distributors of confectionery and chewing gum, with popular brands such as Alpenliebe, Mentos, Big Babol, Chupa Chups,… that are enjoyed in over 150 countries.
We enhance our world leadership in confectionery by creating value for consumers through innovative and gratifying high-quality products.